Fillers for Goodie Bags

Fillers for goodie bagsGoodie bags are often produced at events and are handed out to all the participants. They can be a wonderful opportunity to spread the word to potential readers.

The first thing to do is to identify the events that have goodie bags and potential readers. Look out for conferences, markets, fundraisers, open days, dinners, and so on. You can find out about them through associations, event organisers, networking events, and even keeping your eye out for opportunities on Facebook.

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Read your story

Read your storyThis is one marketing tip that may suit more picture books than other book formats, however for all of you who don’t write picture books, this could work for you too.

In general, a book reading would involve going to a book shop, library, or school to read your story to a group of kids. Often this is followed by a book signing. In order to book one, contact these venues and let them know you are available.

If you don’t write a picture book, there doesn’t seem to be as much demand for book readings, however there are opportunities for you to read your story to readers.

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Create and send an Email Newsletter

Send a newsletterLast week, my tip was to create an email newsletter list. Once you have a list, you will need something to send to it.

When planning your newsletter, decide how often you will send it. Do you want to send it weekly, monthly, quarterly, or on a purely ad hoc basis?

Once you’ve decided the frequency, then look at what you are going to include in your newsletter. What you include will depend on the purpose of your newsletter. For most authors, the purpose will be to let your fans know about your books.

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Create an eMail Newsletter List

Create an email newsletterOne easy thing we can all do for book marketing is to create an email newsletter list.

There are a lot of programs that exist to help you do this easily including Mailchimp and Aweber. You can also set up a Google form to capture people’s email, however you will need to find a way to send them all out, especially when your subscriber number rise (ISPs and email software doesn’t like it when you send too many emails at a time).

The easiest way to create a list is to put a subscribe box on your author website. This is somewhere visitors can add their name and email address to get updates from you. Above your subscribe box, give your subscribers an idea of how often you will send them emails.

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Start a YouTube Channel

Start a YouTube ChannelI’ve been reading quite a bit lately about video and how it can be used for book marketing. My 14 year old has had a YouTube channel for a couple of months and, to be honest, he makes it look easy! You can see his channel here.

In 2013, I blogged about YouTube and couldn’t quite see how I could use it, other than somewhere for book trailers. Since then, I’ve seen more and more authors using YouTube in many different ways.

In my research, I have looked at the videos of a number of other children’s authors and what they do. They have a variety of videos, including: [Read more…]

Review Copies of your book

Review copies of your bookThis is a marketing tip I did last year, and plan to do when my next book comes out (marketing has been a bit quiet this month while I’ve been working on my book for the Chapter Book Challenge).

With every book you publish, put aside a certain number of books that you can send to reviewers. These can be either print copies or ebook copies.

Sending review copies can help your book get reviews on Amazon, Goodreads, on blogs, and the print media, spreading the word about your book. Reviews are a great way for readers to discover new books.

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Attend an Event

Attend an eventOver the weekend, I attended a competition run by Speedcubing Australia as part of the Arnold Classic Australia. I’m not really into cubing, however my 14 year old is. Last year, he challenged me to write some stories that feature kids who are cubers (people into solving a Rubik’s Cube). I am working on this at the moment and the first of these books is due to be published in the next couple of months.

This event was great research for one of my Chapter Book Challenge stories, as well as being an enjoyable time with my son.

I was also able to talk to people!

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Submit to an Anthology

Submit to an AnthologyFor anyone who has followed this blog, you will know that I have stories in a number of anthologies. I haven’t been paid for any of these, though I am able to sell copies from my website after buying them at wholesale.

In general, anthologies will allow you to have a bio either with your story or in the back with all the other authors, and this includes the URL to your website.

As well as the bio, this is a way to share samples of your writing with a whole new audience as anthologies will be distributed to people you may not easily get in front of. With most of the authors involved promoting the anthologies through their networks, as well as the publishers promoting them, the books will reach a wide audience.

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Be interviewed on radio

Radio InterviewsLast week, I responded to a call out from Vision Christian Radio. They were looking for some Australian Christian authors to interview. I responded and was interviewed last Wednesday! It was a lot of fun chatting with Matt and Richelle, and reading a section from my book Swallow Me, NOW!. You can listen to the podcast on their website here. (It’s in the tab that says “Afternoons with Matt Prater”)

While this interview may not have directly resulted in sales, I did see a spike in traffic along with some new likes on my author Facebook page. It was also a whole lot of fun!

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Be interviewed on YouTube

YouTube InterviewsI’m in the process of planning the launch of my next book, as well as about to start the Chapter Book Challenge, so the next few marketing ideas will be ones I am booking in ready for launch in May.

One thing I’ve just booked is to be interviewed on the Nat Cubes YouTube channel. Quite apart from the fact he’s my son and he inspired the book, it’s also a channel that reaches a lot of people who are in to cubing, and it’s steadily growing. He is also active in the cubing community, so it’s a great way to reach potential readers who would like to read a book about a kid who solves the Rubik’s cube.

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