Day 19 – If you were to take up mischief marketing…

Mischief Marketing

Mischief Marketing

Day 19 prompt is:

Mischief marketing is any form of nontraditional – and often outlandish – marketing. Leaving your bookmarks in similar books in a bookstore. Writing your title in chalk on a sidewalk that gets lots of foot traffic. Attending a ballgame dressed up as a character in your book. What kind of mischief marketing could you get up to in an effort to promote your book? The bolder the better. What would it take for you to work up the nerve to implement such a campaign?

Interesting prompt today. What have I done so far? I leave bookmarks wherever I can – cafe’s mostly. I have also left them in library books when we return them!

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Day 18 – Who’s your perfect marketing partner?

Marketing partner (OK, this was the only picture I had to do with market!)

Marketing partner (OK, this was the only picture I had to do with market!)

Day 18 prompt is:

Who would be the perfect person/company/organization to partner with to sell your book? It might be another author, a performer, a shop owner, a seminar facilitator, a teacher, etc. Pretty much, the answer to this question is limited only by your imagination. How will you reach out to that person/company/organization? What’s the hook for your pitch?

The answer to this question depends on the book!

For my Green Oaks Primary School series, my perfect partner includes schools and libraries so I can get the book in the hands of primary school kids. Though for 3… 2… 1… Done! my perfect partner includes cubing shops. It’s already stocked in one store!

Ideally, my books would be sold to libraries, including school libraries. I have been reaching out by getting to know librarians and then they order copies of my books! I also have the opportunity for people to buy a second book that can be donated to schools and libraries.

There is plenty that I could do to reach out in a larger way, but it comes down to time.

Right now, the limited time I have is mostly spent on writing a new story or two!

If you would like to join the challenge, and would like to read the other posts, click here.

Day 17 – If you were to write a jingle…

Holiday Jingle

Holiday Jingle

Day 17 prompt is:

The holidays will be upon us soon. Ever notice all the holiday commercials that use jingles in their ads? A jingle is designed to be catchy and entertaining. If you were to write a jingle for your book, what lyrics might it contain? What music might you mimic/use? Now that you’ve thought about it, how likely are you to actually go out and create a jingle for your book?

If I were to write a jingle, it would probably be something for the series rather than an individual book, and it would possibly take the form of a school song, you know, the kind that was sung at assembly and everyone hated!

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Day 16 – How do you approach book marketing on social media?

Social Media for book marketing

Social Media for book marketing

Day 16 prompt is:

The first word in social media is SOCIAL. How are you using social media to promote your book, without coming across too salesy/pushy? What aspect of social media would you like to learn more about? What are your next steps?

I have Facebook and Twitter set up, though Facebook has been the platform I use the most. To be honest, I struggle with social media as I’m definitely not selling enough books to make up for the time spent there!

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Day 15 – What about those graphics?

Picture books from flash fiction

Images, images

Day 15 prompt is:

Most adult books – graphic novels notwithstanding – rely on words to convey their plots and/or content. But when it comes to marketing – specifically, getting people to remember you – it’s super important to include images to anchor your marketing messages. What kinds of creative graphics (e.g., infographics, comic strips, stick figures, etc.) can (or do) you use to spice up your marketing and get people to take an interest in your book(s)?

My creative graphics are fairly basic as I’m not a graphic designer! My amazing publisher was able to create stunning covers for my books, and generally I use those images over and over again, especially online. She has also been able use the cover images to create bookmarks to promote my books.

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Day 14 – What kind of class could you teach?

Teaching a class

Teaching a class

Day 14 prompt is:

One great way to market your book(s) is by teaching a class or a seminar. The topics may be more obvious for a nonfiction author, but a fiction author can teach, too! Character development, planning a writing schedule, world building, to name just a few. What class or seminar could you develop in order to share your expertise and expand your platform?

For the last few years, I have been running a regular writing class for young writers at my local library!

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Day 13 – What kind of contest could you hold?

Idea for a contest?

Idea for a contest?

Day 13 prompt is:

Contests are a great way to inspire interest in you as an author – and in your book(s). Social media is one way to host a contest – but the options are virtually limitless. What kinds of contests could you hold to generate the participation, buzz, and involvement of potential readers? What kinds of prizes could you offer – other than the obvious, a copy of your book?

I must admit that I love entering contests, and so do my kids. We’ve won all sorts of things from movie tickets to a huge box of popcorn to $500 cash! I have also won quite a few books through contests.

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Day 12 – Tell us about your book signing…

Signing Books

Signing Books

Day 12 prompt is:

Describe your first book signing – real or imagined.

My first book signing was at my book launch 2 years ago.

This was a great event. It was hosted at our local library and we had speeches, including one by my son, nibbles for guests, and book signings!

I signed books, and so did my son as he did some of the illustrations. It was so much fun, I can’t wait to do it again!

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Day 11 – Modeling other authors in your genre…

Modelling authors in your genre

Modelling authors in your genre

Day 11 prompt is:

When is the last time you did a survey of other books similar to yours on the market? How are they selling? What do their authors’ websites look like? What are their authors doing to market? What ideas could you borrow to generate your own new marketing concepts or campaigns?

To be honest, it’s been a while since I’ve done this! The last time was when I was researching Swallow Me, NOW!, looking at covers and trying to get my author website done. It is something I need to do once more.

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Day 10 – Other things besides books…

More than just books...

More than just books…

Day 10 prompt is:

What ancillary product could you develop or create to sell along with your book? What steps would you take to design it? Who would you have to ask for help? How could you package it with your book to generate repeat sales, endorsements, referrals, or other promotions?

For my book, 3… 2… 1… Done!, the most obvious thing is to package the book along with a Rubik’s cube! There are quite a few cubing shops in Australia, and I’m sure we could do a deal so I could get some cubes to package with the book, however I’m not sure this would generate repeat sales…

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