Day 4 – Book Covers

All about the cover!

All about the cover!

Day 4 prompt is:

A book cover is a very important marketing tool – probably the first one an author will create. You’ll use it even before your book is done to help build interest. Describe your process for choosing and designing your book cover. Who created your cover? How did you find him/her? What do you love about your cover? What might you do differently next time?

When I was looking for inspiration for the cover for Swallow Me, NOW! I headed straight to the local library and straight to the junior section and looked at books that were aimed at a similar age group and looked at what they had on the covers.

Knowing what other books had on the cover helped us decide on the look and feel that appealed to the age group I was aiming the book at.

I also knew that this book was the first in a series, so it had to have a look and feel that would translate to other stories that hadn’t been written yet, and that would appeal to both boys and girls.

I found that a lot of the books were simple and featured the main character on the front in a cartoon style. I then went to Cecilia Clark, an illustrator I met through a Facebook group, to draw a picture of my main character, Sam. She created a gorgeous picture with some tweaking of details, such as her pink jacket, and the illustration was digitised. My publisher found a background that complemented the illustration, added the title and the logo of the school, and the cover was born. I love it, and have had so many complements on it.

For 3… 2… 1… Done! we wanted the same look and feel as the first book. Unfortunately, Cecilia wasn’t available to draw the characters for this book, so my publisher put me in contact with Shez Kennington. She used a photo I took of my boys in the correct pose to create an illustration in a similar style to the first book. A background was created, complete with Rubik’s Cubes, and the logo and title were added.

When the two books are side by side, they look like they’re part of a set. They also stand up to other books aimed at kids the same age.

This year, I have selling books at markets, and the covers are eye-catching and bring children to our stand and entices them to pick up the books and ask for their parents to buy them!

For next time, I’m not sure I’d do anything differently, though it may help when doing a series to have more than one book on the go to make sure we have consistency through the series, although with these books, that doesn’t seem to have been an issue.

If you would like to join the challenge, and read the other posts today, click here.

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