Day 2 – Demographics of a reader

Day 2 prompt is:

Another key to book marketing success is knowing everything about your ideal reader’s demographics (e.g. age, gender, education level, income level, religious preference, parenting status, marital status) as well as their psychographics, which covers everything from the kind of car they drive to their favorite social media sites to what they do on Saturday mornings. Extrapolate to the parents if you’re a children’s author. Tell us about your ideal reader.

While I am a children’s author, I write books for middle grade readers. These kids can read books to themselves and are starting to choose books for themselves! So, while the prompt says to extrapolate to their parents, this may be more relevant for picture book authors…

The books I have so far are in the genre of “Issues Books”. Swallow Me, Now! deals with bullying and 3… 2… 1… Done! deals with issues around having a sick sibling.

These books are aimed at children, both boys and girls, in upper primary school, grades 3 – 6, who may be dealing with these issues. They can also be used by teachers in the classroom to discuss these issues. For example, if a student has a chronic illness and has siblings trying to deal with this, 3… 2… 1… Done! could be used as a discussion starter, while Swallow Me, Now! can be used when talking about issues around fitting in and bullying.

With this in mind, my ideal readers are kids who are dealing with the issues in the books to help them know they are not the only ones dealing with these issues, and, hopefully, giving them some strategies to help them to cope.

Ideally, the book would be available in school libraries for kids to access when they need them.

While I don’t see these books as being ideal gifts for kids, there have been some people who have bought them as gifts and the recipients have enjoyed reading them.

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