Start a YouTube Channel

Start a YouTube ChannelI’ve been reading quite a bit lately about video and how it can be used for book marketing. My 14 year old has had a YouTube channel for a couple of months and, to be honest, he makes it look easy! You can see his channel here.

In 2013, I blogged about YouTube and couldn’t quite see how I could use it, other than somewhere for book trailers. Since then, I’ve seen more and more authors using YouTube in many different ways.

In my research, I have looked at the videos of a number of other children’s authors and what they do. They have a variety of videos, including:

  • The author reading their books (easy if you have a picture book, however other authors will read single chapters of their work)
  • Writing tips for other authors
  • Book trailers
  • Interviews with other authors and readers
  • Reviews of books they are reading
  • Answer questions from readers
  • Crazy clips to do with their books (check out Adam Wallace for some that are guaranteed to make you smile)
  • Clips of workshops or events they have presented at

There is such a huge variety of videos out there, it surprised me. At first, I had no idea what to do as I don’t write picture books that I could read in film. However, once I started looking around at what others were doing and started jotting down ideas for what I could do for my books.

I took the plunge a couple of days ago and set up my YouTube channel. There is nothing there just yet, we filmed an introductory clip today and my son’s laptop decided to play up when he was editing. My 14 year old is on school holidays and is happy to play around with videos for me. He has been laughing at me, saying it’s really cheezy and daggy, but what would you expect from a teenager editing his mum’s video?

So, we have an introductory video that has been filmed and still needs to be edited and we will upload it when it’s ready. It is rough and cheezy, but it’s a start. One lesson I’ve learned from my son’s channel is that the quality of the videos will evolve over time and get better as we go on.

In the mean time, subscribe to my channel and you’ll get a notification when the first video is up!

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  1. I have tried author interviews and book reviews so far (also touching on the odd movie, TV show or computer game, since lovers of stories enjoy multiple media).

    I wonder how reading sections of your book would work outside of children’s fiction. Could be interesting.

    • You could give it a try and let me know how it works 🙂 Start reading a chapter and stop at a cliffhanger and then invite people to buy the book or request it in their local library 😉

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