ABC – Day 21 – Market for my book

Target for my book

Target for my book

Describe the market for your book – to the tiniest detail (e.g., childless divorced women past age 50 who want to remarry). Describe their demographics/psychographics. Why THAT reader? How do you connect with them to market to them?

I wrote Swallow Me, NOW! because my kids (and I) were getting frustrated with the other bullying themed books they had read. They seemed to have standard endings – the bully would get in trouble or leave the school, the victim and bully would end up as best friends, or equally unsatisfying endings.

Both my boys were bullied in primary school, and after speaking with them, they just wanted the bullying to stop. In many cases, they didn’t care too much what happened to the bully, and they didn’t want to be friends with the bully. In one case, my son got in trouble for standing up for himself after being pushed to far, and nothing happened to the bully. They wanted a story with a more realistic ending.

I also realised a lot of the books out there would deal with physical bullying and teasing. I hadn’t seen any that dealt with bullying by exclusion, and wanted to share that story, especially as exclusion can escalate to teasing and physical bullying.

My ultimate goal is to get this book into schools so it can be used to help kids understand different types of bullying, and find ways to deal with it, though I would also like to get it in front of kids who have been bullied to show they are not alone (something I felt when I was being bullied), and to help them grow in confidence.

Currently, the book is in a few schools, and I’ve been promoting through social media to get it in the hands of parents. There is more I could be doing, but for now I’m plugging away slowly. Right now, I have a free ebook promotion and I’m hoping that some parents and teachers will read it, then want to order copies for their school.

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  1. Interesting and informative post, Melissa, Thank you.

  2. Heather Latty says:

    Dear Melissa,
    My youngest granddaughter was badly bullied at her school a few months ago. After quite a few dramas, she changed schools and all is well now. But I would like her to know she is not alone, others have been bullied too. She is thirteen, a mad keen basketballer with a soft heart and her aim is to be a author. How do I go about buying your book for her ?

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