Friday Five – Using Twitter to sell your books

Friday Five – Using Twitter to sell books

Friday Five –Using Twitter to sell books

This week, I welcome Susan Day to Friday Five.

Without even realising I have become a semi-expert on Twitter so I thought I’d share five most effective things you can do to promote your work. These tips will help you no matter what field of work you are in.

Twitter is becoming more focused on professionals sharing their work with you and your work with their followers. Unlike Facebook and other social media sites, it is fast moving and always current. I use Facebook and Pinterest too but they are more like billboards or semi-static flyers. I engage with my friends and family and my author friends there but it’s not really about sales.

However, I have increased my book sales from regularly tweeting information about my books and also, the tweets of other authors. At the moment I have nearly 10,000 followers. I am increasing my followers at a rate of about 700 per week.

It’s well worth looking into. My tweets statistics each day are roughly:

Nine tweets a day are retweeted about 300 – 400 times by my followers. This results in approximately 10,000 impressions per day. This means my tweets get seen by about 10,000 people each day. To make a real impact on sales I have to follow these rules each day. Well, I have weekends off.

  1. Build your followers. Not all followers are good followers. I don’t follow organisations so much. I prefer to follow women who have families. To find these people I search using the hashtag in the search bar. I write children’s books and I am looking for ways to build my followers and maybe get some guest posts on other people’s blogs. So, I search one of these #kidlit, #kidblogs, #childrensbooks
  2. Then I select ‘people’ from the left hand side. A list of people who have used the tag will appear. From this list I choose someone and click on their followers and follow them. You can do this with large publishers. If people are interested in following them they will be interested in what you do to. I don’t do it for individuals so much because I feel like I’m invading their privacy but I do for other more public profiles.
  3. Choose between 100 and 150 people to follow each day but be careful. You have to keep the number of people you follow and the number of people who follow you closely matched.
  4. After a few days use a free service to unfollow those people who haven’t followed you back. This will help keep your numbers balanced. I use CrowdFire which was formally known as JustUnfollow.
  5. Another great tool Twitter offers is that you can ‘pin’ a tweet to the top of your profile. This allows someone who wants to share your work immediate access to something you want them to retweet.

If you’re going to use Twitter retweet others, be generous and join Facebook Retweet Groups too. I enjoy doing it and it’s not too hard considering the number of people my work is exposed to it’s well worth it.


Susan Day

Susan Day

Susan Day is passionate about children’s literature and wants to inspire children to follow their dreams. She created the Astro’s Adventures series and has written other titles too. Each book Susan creates encourages and promotes the wonderful art of story-telling with organic illustrations and characters that portray similar character traits that the readers’ pets share. Susan shares her country home with four dogs from the Astro’s Adventures series, Rocky, Stella, Alfie and Digger, as well as, two rescue guinea pigs, three bossy cats, a blue budgie and a very patient husband.

You can follow Susan on Twitter here.

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  1. Hello! Thanks for sharing my thoughts on Twitter, Melissa. Your followers might be interested to learn that I have over 11,700 followers now and its growing… Astro and the gang send their love 😉

  2. I’ve read heaps of posts along similar lines – but these five points are more useful than all them. Thanks Susan and Melissa.

    • Thanks Sandy, There’s a lot more to add to these ideas but I wanted to keep it relatively short. I think it’s important that children’s authors have a slightly different approach to reflect our unique genre.

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