Writers Reveal – Advertising in school newsletters

Advertise in school newsletters

It’s time again for Writer’s Reveal. This month, we all have the same topic: Advertising.

As someone who writes books for primary school children, I’ve been brainstorming different ways of promoting my books when they’re published. Back when I ran my own business, my target market was parents, Mum’s more specifically. In some ways, the market for kids books is similar, after all, parents often buy books for their children.

One area for promotion that is often overlooked is school newsletters. Almost every school has one, especially primary schools, and these are given to every family. Many schools include advertising in them – a perfect place to promote your books.

Advertising in school newsletters is often very cost effective. At my kids school, they’ll let me put an ad in there for free. Other schools, the prices vary, but are usually around $10 to $20 depending on the size of the ad. There are some schools that will let you put a full page ad that can be stapled on the back if you provide the page. This way you could include an order form or similar as well as information about your books.

The best books to promote this way would be books aimed at primary school children if you are advertising in a primary school, or books aimed at secondary school students if you are advertising in a high school newsletter. You could also advertise books aimed at parents.

With this type of advertising, it’s often best if you can plan a campaign over a few weeks and tie it in with a specific event. For example, books make wonderful Christmas gifts, so you could advertise your book as a great stocking stuffer, or your book about ghosts could be promoted around Halloween.

When working on your plan, start with the school your kids are at, then look at family and friends and any other local schools, and work out. This can also be a way of letting teachers and librarians know that you exist and are local, you never know what could become of this.

Check out some of the other Writer’s Reveal posts:

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  1. Great idea – I’m sure few people think of this. Our local kinder/school has a big bulletin board as well, and it’s $30 to advertise on it FOR THE ENTIRE YEAR. Cuh-razy!

    • That’s a great rate for advertising πŸ™‚ And you get right in front of parents… good for children’s authors, especially those with picture books.

  2. Sakuntala Gananathan says:

    Thank you, Melissa, for sharing this with us. It’s a great idea.

  3. Great idea for advertising. πŸ™‚ Thanks for sharing, Melissa! (I still think you are brilliant in the area of marketing and getting the word out about books and challenges and so on.)

  4. What a great idea! I’ve never thought about using school newsletters for advertising. I’m sure that’ll be a good idea to consider for my novels if I ever have children of my own someday. Thanks for the suggestion!

  5. Excellent idea – I really need to get organized. Also have a friend who runs a market and she is willing to hand our flyers for me… just need to get them printed. Think I will add some extra and take to some schools!

  6. Advertising through schools is a great idea. And one that I think you are better to use sooner rather than latter as my experience is that the schools are starting to cotton on to their potential. I know our school had a marketing guru on the council for a while and she started to point out just how much money the school could make from advertising if they went about it the right way. Given how hard up for cash schools can be at times I think it may be an avenue that more start to make the most of

  7. So the newspapers that I work for, big(ish) daily, charges $10k for a few page advert, well it used to be that much. Advertising has to be clever to grab an audience I think. My daughter’s school online newsletter had some businesses there but I think they are just free adverts. I work with ad reps every week and have LOTS of things I could say about them, but I won’t! πŸ™‚ Em

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