It’s Day 11 of the Author Blog Challenge. Today’s prompt is:
Do you have a Squidoo lens? Founded by Seth Godin, Squidoo is a popular free site that enables users to create single webpages (known as lenses) about their interests and recommendations. Users can even earn money for charity or themselves. The credibility-building potential rivals Quora, but unlike question-answering sites, Squidoo users are free to create content of their choosing. The SEO rankings are quite high – but it remains incumbent upon the site’s users to double-check the veracity of information provided. Challenge questions: What are the benefits to using sites like Quora and Squidoo for building credibility? What can they offer that your website or blog doesn’t already do? How could this help you sell more books?
I signed up with Squidoo years ago, mostly to get names for my business before anyone else did. It was so long ago that I no longer have the email address I originally signed up with!! OK, it was 2010 – but in Internet terms, this is almost ancient history! It’s a pity I can’t change my username there, though…
When looking at this prompt I re-activated my account. I can see that I didn’t know how to use it properly back then, but now I can see a lot of potential for promoting books, especially some of the non-fiction work I’m writing.
Lenses can be created for any topic, and it looks like somewhere I can put some of the cool information I find out in my research that doesn’t fit on my other blogs or in the final story. Links can be created so that people can buy my books if they like my lens, as well as links to my blog and other resources. It can also be a great place where we can promote other authors and books. A bonus is that you can even make some money from it!
For some of my non-fiction books, I can also see that a lens would be a good way to see if there is much interest in the topic I’m writing about. This could be gauged by how many people visit the lens as well as who clicks through.
I can also see how this could be a time waster and a distraction, though… but I’m trying to look on the positive.
For links, I just created a quick, silly lens here.