Prompt #17 – Market for my book

The target for my book

The 17th prompt for the Author Blog Challenge is:

Describe the market for your book – to the tiniest detail (e.g., childless divorced women past age 50 who want to remarry). Why that demographic? How do you connect with them to market to them?

To answer this question, the easiest manuscript to focus on is the Accidental WAHM stories.

I started these stories after working with WAHMs (work at home Mums) for nearly 9 years. Most of these Mums run a business that they start by accident! They are working hard, often with little business knowledge, juggling their family and often a husband who is not the most supportive of their business (or is only supportive so long as the business doesn’t impact on them). They also don’t have time to read the numerous business books out there to get business know-how.

The stories started as a way to give them some business know-how in a different format – by turning them into fictional stories of WAHMs who were doing the same thing they were, and then putting business tips in the book – whether they are tips at the end of a chapter or as a sidebar as part of the story.

I created a blog with the idea of making the stories interactive, letting the readers give suggestions where the story should go. Unfortunately this hasn’t worked, so I’m just writing the stories and putting snippets up on the blog.

There are numerous websites where WAHMs hang out and these are ones I have on my list for promoting the Accidental WAHM stories when they are published. I am already building a following with over 200 people on the Facebook page! When I’m a bit closer to publication, I plan on running some competitions and other activities to get people to subscribe to the blog so I have a list to market to as well.

Another thing these women do is go to conferences and events, many of these have goodie bags and display tables and I am planning to be there selling books when the books come out.

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  1. Sounds like a good plan! 🙂

  2. Your books sounds interesting. I do hope you’re able to pull it off. WRITE ON!

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